AI Insights · Timothy · July 2023
Top 5 Fashion Games Performance in the UK for Q2 2023
Explore the performance of the top 5 fashion games in the UK for Q2 2023, including their weekly downloads, revenue, and active users.
In the second quarter of 2023, the top 5 fashion games in the United Kingdom displayed notable trends in downloads, revenue, and active users. Below, we provide a detailed overview of each app's performance, based on data from Sensor Tower.
Project Makeover by Magic Tavern, Inc. saw a varied trend in weekly revenue, starting at around $119K and peaking at $129K in early April. By the end of June, revenue stabilized to approximately $115K. Weekly downloads fluctuated, reaching a high of 28K in early April and a low of about 17K later that month. Active users ranged from 122K to 167K, showing a general decline towards the quarter's end.
Crowdstar LLC's Covet Fashion: Dress Up Game experienced a notable increase in weekly revenue, peaking at $45K mid-May. Downloads were relatively stable, mostly fluctuating between 1.2K and 2K. Active user counts remained steady, hovering around 15K to 17K throughout the quarter.
RuPaul's Drag Race Superstar by Eastside Games showed consistent weekly revenue, varying between $6.8K and $13K. The app's downloads saw a significant spike in early June, reaching 2.5K from a previous low of 223. Active users remained fairly stable, with a slight decrease towards the end of June, ranging from 14K to 18K.
SuitU: Fashion Avatar Dress UP from Libii HK Limited demonstrated a steady increase in revenue, peaking at $10.8K in early May. Weekly downloads peaked at 6.4K in mid-April but gradually declined to around 2.7K by the end of June. Active users showed robust growth, starting at 9.1K in late March and reaching 22K by the end of June.
Finally, Merge Studio: Fashion Makeover by Paxie Games had a more fluctuating revenue trend, peaking at $8.4K in late April before falling to around $4.5K at the end of June. Downloads peaked at 26.6K in early May, then gradually declined to around 3.3K. Active users showed consistent growth, reaching up to 97K in early May and ending the quarter at about 83K.
For more in-depth insights and data, visit Sensor Tower.
